Company:
Elónnis Skin
Year:
2026
Duration:
1 Month
Overview
Elónnis Skin is a minimal skincare brand focused on simplifying routines through a “less is more” approach. The identity was designed to feel calm and refined, avoiding overly clinical aesthetics. Typography and spacing were used to create a sense of clarity and balance across packaging.
Problem
Many modern skincare brands lean heavily into either overly clinical aesthetics or visually crowded designs, making it difficult to create a sense of calm, clarity, and approachability. The challenge was to develop a brand identity that feels minimal and refined while still communicating trust, effectiveness, and a sense of modern luxury.
Solution
To achieve Elónnis Skin’s goal, I created a clean, minimal identity system centered around a restrained color palette, refined typography, and balanced spacing. The design focuses on clarity and simplicity, using subtle visual details to convey a sense of calm sophistication while avoiding the overly clinical feel common in skincare branding. This approach allows the product and overall brand experience to feel elevated, intentional, and easy to engage with.
